World Dotline News - KOKUYO New Product Campaign

Feb 10, 2008 at 6:15 AM
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Stumbling upon mixi.jp stationery groups I found a new product release campaign video from KOKUYO. In addition to the already successful dotliner double side tape, KOKUYO is launching a new memo pad trying to improve what Post-it lacks - Dotliner Label Memo.

ドットラインニュース「オフィスにて」

The campaign has a new twist I haven't seen from KOKUYO for a while, which features a "World Dotline News" reporter Harry Hagasy reporting "live" in various locations.

ドットラインニュース「ファッションNOW」

There are more videos in this flash site Zenmen.jp.
From my own experience with KOKUYO, there hasn't been a lot of innovations in the past 2 years, at least in what's available in the international market. Sales has been slow despite constant requests to the company to lower product price or create fresh new products for the market.

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World Dotline News - KOKUYO New Product Campaign

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