This concept cafe is finally here (development), don't be deceived by just the look, I've added some very nice contents inside, i.e. if you care to discover.
I had great fun to design the event poster and postcard, which went well into production. I thought marketing was going to print a glossy postcard but they didn't, I still love how it turned out though. I'm posting several written postcards to friends around the world.
Today I went to the store to give a final touchup on the entrance display. I was so happy to see people stopping by the entrance display right after what I did to it. Just what is this event all about? It is a concept cafe filled with things related with travel and photography. Travel/photography magazines, Moleskine, Lomography, Traveler's Notebook, Lonely Planet, LUXE cityguide, Cavallini notebooks, Authentic Models globes, Chronicle Books' Wanderlust series, antique keys, travel jewelry cases, Eiffel tower keychain, etc etc.
There are great prizes for patrons too! Anybody purchase over HK$300 in Times Square and Festival Walk store will be eligible for a lucky draw. Prizes include: Samsonite Valiance spinner, upright; Virgin Atlantic Airways tickets from Hong Kong to Sydney, Lonely Planet compete set of ENCOUNTER guide, Lonely Planet Travel Photography book, Moleskine bestsellers, Moleskine HK/Beijing travel set, Mendoza Panzer Z luggages, Canon Digital IXUS 80 IS, Canon SELPHY CP740 compact photo printer, Cosmopolitan Paris trolley, Lomo Diana F+ with flash, Lomo Diana White Edelweiss, Lomo Fish Eye No.2, LUXE Asian Grand Tour box set, KOLO albums, Design Go kettle, Dr. Willard's moisturizing lotion.
I've invited several people to be speakers for a culture talk in our store. The topic is about how simple it is to carry a totally different mindset in your travel and act upon some simple techniques to create stunning photography and travel experience. Speakers includes a Lonely Planet travel guide writer, a lomographer, an architect and me. The architect will also share with us some of the great spots in Hong Kong where you can experience our rich cultural heritage. This talk will be held on 5th July 2008 in Times Square city'super.
I've already dreamed up something new for next year's Travel Photo Cafe event! Time flies.
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