Polaroid Stops Instant Film Production Finally, Licensing Rights Opened Up

Feb 12, 2008 at 6:11 AM
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Polaroid introduced its first instant camera in 1948, after 60 years the company finally announced on 8th Feb 2008 that they will close their factories for film production. I knew this about 6 months ago from friend's friend who works there and finally reality came. Films will still be available throughout 2009. News here and here. Adesso Album, a partner of Polaroid for the past several years is "extremely optimistic that another company - one that is currently or has at one time been involved in this market - will acquire licensing rights for the Polaroid instant film and continue to make the film available to the estimated 28 million Polaroid enthusiasts around the world", reports PRWeb. Meanwhile there is an online petition to Fujifilm for such thing to happen. (Here's an interview with Adesso Album's founder Lesley Matto on CNBC in 2008)

Polaroid to Stop Producing Instant Film

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Now every single Polaroid becomes a treasure. My 2 SX-70 and One600 Pro will still have a year or two's service if films are abundant. Let's hope the value in instant photography are treasured by companies like Fujifilm or Kodak while production cost of film will be reduced to an operable model. I particularly like Fujifilm which keeps innovating on films and film cameras like Natura Classica. A trip last week to Japan also landed me to Fujifilm Square in Tokyo Mid-town, amazing exhibitions, museum, cafe and product demonstration area.

Polaroid commercial

Here's an amazing Polaroid commercial directed by Michel Gondry (director of Eternal Sunshine of the Spotless Mind). The background of the story was in Hong Kong, while the people spoke in Japanese.

COMMERCIALS "POLAROID CAMERA "PART 2 RARE 1950/60...

Charles & Ray Eames made a video explaining how to use the SX-70:

http://www.youtube.com/watch?v=5aBk3Mee1Ls

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whoa. I didn't even think about that coming down the pike, what with digital-- but it totally makes sense. golly. I do hope it opens things up rather than closes them down... I might have to take up a polaroid habit.