Pen of the Year 2007 - The Award Goes to...

It was totally tedious but in the end I found it very rewarding coz I learned a lot about the dynamics of how customers would select their favorite pens.  34 pen samples were taken and I did a first round photo shooting in order to indicate to marketing dept. how the pen should look like on our leaflet when real photo shooting was done by professional photographer.  I found proper description of the pen either from the net or from vendor so the write-up was sort of done by me.  The price and special feature also had to be accurate.
Visual Merchandising Department helped to find contractor to make a voting area spanning about 3 meters long showing all 34 pens spring wired to a board.  A large row of testing paper was bought so that customers could try them out before they voted.  I wish I could involve more of the booth design coz there were a lot missing when I saw it on site which I could change nothing at that time.  I also made a voting slip allowing customers to give 3 choices.  Basically a lot of tedious works I didn't need but I want to make the event special.
The result was amazing despite a lot of glitches.  We had record high sales result and the pen category (with help from a lot of different vendors and staff) grew a lot comparing to previous years.  So based on customer voting, the Pen of the Year 2007 is Pentel ERGoNoMiX WINGGRIP Ball Pen (@HK$55), congratulations Pentel despite the fact that you are not very strong in Hong Kong comparing to UNI, Pilot etc etc!!!  Here's the ranking of the top 10 pens:

1. ERGoNoMiX WINGGRIP Ball Pen
2. Stabilo Move Paradise/ Passion
3. Zebra Nu Spiral Ball Pen
4. LAMY Safari Limited Edition Fountain Pen
5. Pilot Hi-Tec-C Coleto
6. Online Pen Tower Pen
7. SLIP-ON Sierra Ballpoint
8. Pilot V Board Master
9. Sakura Luxue Gold
10. Mitsubishi Jetstream

5 of our customers who voted will be randomly selected to receive a gift from Stationery Department: a set of top 5 pens.  Its been a great experience for me and the department.  I hope to dream up even better thematic promotion earlier next year :)