Today cultural creative GreenMaMa Betty Lam came to our office to show her LOHAS Calendar 樂活日誌. It is a Chinese calendar filled with green, health and lighthearted spiritual tips, often expressed in localized humorous ways. She is also including references from interesting books and URL so you will find LOHAS inspirations on daily basis. According to her, she is definitely including the phone number of an "uncle" who specializes in helping people to sharpen their kitchen knives, talking about sustainability and supporting traditional business.
The entire calendar is supposed to be decomposable, using recycle paper, soy ink and traditional Chinese binding. You can place order to her now at HK$80 each until 30th Oct. After that, you will need to buy it from retailers at HK$100. Place order to her for over 500 pieces, for example as a corporate gift, price drops down to HK$60 each with your company logo printed.
The dummy I saw today doesn't show much, like how the paper is perforated, how does it react to tears. I also worry a lot about the minimal packaging idea coz it is a retailer's nightmare, for there will be a lot of damaged product during transportation and customer contacts. Despite the fact that I like the design a lot, we still have to see a closer to final product version to decide how will it appear in our stores.
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